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fruit of the loom

feel cool
even when
you shouldn’t

Breathable Underwear by Fruit of the Loom has patented micro-mesh fabric and tiny holes for airflow, so you can keep things breezy down there. Which means you can feel cool all the time. Even when you really, really shouldn’t.

When conceptualizing the idea, we made a list of nearly every embarassing moment we’ve ever experienced, which was fun and horrifying at the same time! And then we got the help of some amazing women to help tell these stories we can all relate to, including the talented Hannah Pilkes.

credits

Client: Fruit of the Loom
Agency: Crispin Porter Bogusky
Role: Art Director

team

CW: Dana Buckhorn
CDs: KT Thayer and Mike Howard
Director: JJ Adler

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