Hotels.com and Captain Obvious know you go on vacation for the ‘gram, but they’re not here to basic-shame you, they’re here to make sure you get the most instagrammable accommodations possible.

This 6-second campaign and OOH series encourage you to finally book that vacay instead of hate-liking other people’s vacation pics. And when you finally go on your trip and capture that sweet, sweet content, we’ve made some giphy gif stickers to encourage the hate-likes to come through.

Hate-Like - (/HĀT-LĪK/) - Verb
You know when your friend posts epic vacation photos and under your breath you say “eff this guy” but you “like” their photos on insta because you’re a “good” friend? Yeah, that’s called a Hate-Like.