During the pandemic, 1 in 5 households adopted a dog. And if you thought you needed a vacation after being stuck at home for so long the last few years, multiply that by dog years, and yeah, your dog needs a vacation too. To promote their dog-friendly listings, Vrbo made custom-built doggie vacation homes based on their most popular rentals. Adorable.

To top it all off, this campaign resulted in a 47% increase in pet-friendly bookings. Vrbo became the go-to rental site for families (the whole family, because of course dogs are family too).