Noodles & Company is a special place, from the fresh ingredients in every dish they serve to the way they treat their people, to the variety on their menu. They needed a brand refresh to reflect all of that goodness. So, Uncommon Goodness was born.

To bring the campaign to life, we used captivating color, inviting copy and built an entirely new photography library for the brand. We had the opportunity to create new in store experiences, launch social campaigns, develop brand activations and make out of home. And probably more, we made a lot of things.

To make it all happen I oversaw three different photoshoots, spent a year collaborating with my team to develop new brand guidelines and worked incredibly close with our clients over at Noodles & Co throughout the process.

This campaign resulted in generating 509M in total revenue growth, 19 new store openings and a 16% increase in rewards members.

Ad Club Colorado: Fifty Top Breakthrough Ideas 2022 & 2023 
One Club Awards Denver: Silver Winner | Design
AdAge: Behind Noodles & Company’s Brand Refresh and its Latest Campaign
BizWomen: Noodles & Company Launches Massive Rebranding